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Vol. 7 No. 1 - (March 2022)

DOI

Paper Title

10.21058/gjecs.2022.71001

IMPLEMENTATION OF A MULTI-STANDARD INTEGRATED MANAGEMENT SYSTEM: ISO 27001, ISO 31000 AND ISO 22301 APPLIED TO SMES

Author Name

Volume No., Issue No., Year, & Page No.

Ulises Roman, Ulises Elguera, Luis Soto, José Piedra, Carlos Chávez

Vol. 7, No. 1, March 2022, pp. 1-17

Abstract:

In this article, it demonstrated research based on the implementation of an Integrated Management System (SIG) established in the ISO 27001 and ISO 22301 standards applied to SMEs. The main problem which is the aim to this study lies in the fact that, despite the measures adopted by the organizations in matters of information security or in the continuity of their commercial activities, the effective integration of the Information Security Management System (IIMS) and the Business Continuity Management System (SGCN) have not yet been established and, due to this, a SIG has been proposed that unifies these standards in a normative context through Annex SL and in a practical way based on the process of the Risk Management System (RMS) which is based on the ISO 31000 standard. Through the PDVA methodology (Plan - Do - Verify - Act), there is a mixture between qualitative and quantitative approach based on continuous improvement with which we can segment the requirements of each standard, avoiding duplication of documentation and guaranteeing the verification of its compliance. Likewise, the result was the integration of multi-standard management systems with the purpose to cover gaps related to information security and guarantee the recovery of SMEs in the event of incidents that could break down their activity through risk management for decreasing the impact for producing potential threats. Although it does no account with the certification, there is a general compliance of approximately 45% in the implementation of its clauses.

Keywords:

SMEs, integrated system, risk management, information security, business continuity.

Full Text:

References:

  1. Delgado Concha, K. (2015). Diseño y propuesta de una metodología para la implementación de un sistema de gestión de continuidad del negocio, basado en la norma ISO/IEC 22301:2012. Universidad Católica de Santa María, Arequipa, Perú. Obtenido de http://tesis.ucsm.edu.pe/repositorio/bitstream/handle/UCSM/2236/44.0386.II.pdf?sequen
  2. Deming, W. (1989). Calidad, productividad y competitividad: la salida de la crisis. Obtenido de https://dialnet.unirioja.es/servlet/libro?codigo=123126
  3. Gomez, L., & Fernández, P. (2015). Cómo implentar un SGSI según UNE-ISO/IEC 27001:2004 y su aplicación en el Esquema Nacional de Seguridad (. Madrid, España: AENOR.
  4. Hallikas, J., Lintukangas, K., & Kahkonen, A.-K. (2020). The effects of sustainability practices on the performance of risk management and purchasing. Science Direct. Obtenido de https://www.sciencedirect.com/science/article/abs/pii/S0959652620316267
  5. International Organization for Standarization - ISO 22301:2012. (2012). Societal Security - Business Continuity Management System - Requierements. Suiza. Obtenido de http://www.smv.gob.pe/Biblioteca/temp/catalogacion/ISO22301_2012.pdf
  6. Karwowski, W., & Salvendy, G. (2010). Advances inhuman Factors Ergonomics and Safety in Manufacturing and Service Industries. Taylor & Francis Group. Obtenido de https://www.routledge.com/Advances-in-Human-Factors-Ergonomics-and-Safety-in-Manufacturing-and/Karwowski-Salvendy/p/book/9781439834992#googlePreviewContainer
  7. Martinez Torre-Enciso, M., & Casares San José Martí, I. (2011). Dialnet. Obtenido de El proceso de gestión de riesgos como componente integral de la gestión empresarial: https://dialnet.unirioja.es/servlet/articulo?codigo=3636068
  8. Ministerio de Hacienda y Administraciones Públicas. (octubre de 2012). Protal de Administración Electrónica. Obtenido de https://administracionelectronica.gob.es/pae_Home/pae_Documentacion/pae_Metodolog/pae_Magerit.html
  9. Navarro Monterroza, C., Pérez Extremor, J., & Estrada Muñoz, J. (2016). Guía de implementación del Sistema Integrado de ISO 9001:2008 - ISO 22000:2005, para empresas de producción de leche entera pasteurizada y queso fresco. Universidad Pontificia Bolivariana. Obtenido de https://repository.upb.edu.co/handle/20.500.11912/6589
  10. Rezaei Soufi, H., Esfahanipour, A., & Akbarpour Shirazi, M. (2020). Risk reduction through enhancing risk management by resilience. Science Direct. Obtenido de https://www.sciencedirect.com/science/article/abs/pii/S2212420921004581
  11. Santos Llanos, D. (2016). Establecimiento, implementación, mantenimiento y mejora de un sistema de gestión de seguridad de la información basado en la ISO/IEC 27001:2013, para una empresa de consultoria de software. Pontificia Universidad Católica del Perú, Lima, Perú. Obtenido de https://tesis.pucp.edu.pe/repositorio/handle/20.500.12404/7616
  12. Taarup-Esbensen, J. (2021). Business continuity management in the Arctic mining industry. Science Direct. Obtenido de https://www.sciencedirect.com/science/article/abs/pii/S0925753521000333
Vol. 7 No. 2 - (September 2022)

DOI

Paper Title

10.21058/gjecs.2022.72001

The Impact of Growth Strategy On Marketing Concepts in Service Companies

Author Name

Volume No., Issue No., Year, & Page No.

Jackie Chong Cheong Sin, Radzali Hassan, Shafiz Shahrani

Vol. 7, No. 2, September 2022, pp. 1-12

Abstract:

Setting strategies for an organisation is full of complexities (which strategy or strategic process to use) and these complexities arise from the ambiguous and non-routine processes. This is so because strategy development is about the future and this future is unknown, as the paths companies follow are dynamic. Due to these complexities, managers tend to embark on knowledge gain through competencies in the management of companies. In order for future managers who have not had the organisational experience to understand how strategic management is in real company situations, a study on the types of market growth strategies and strategy development processes in service companies is done in this paper. How these strategies are implemented affects market share? This paper was done as a study in service companies. In this light, the study sets out to identify the market growth strategies implemented by these companies, their strategy development process, and how the strategies have affected their market share. As a basis for an empirical research process, a theoretical framework was compiled from existing literature on market growth strategies and strategy development processes, where the strategies were considered both at the business level and corporate level. The study showed that service companies implement acquisition, partnership/networks, and diversification at the corporate level and high pricing, differentiation at the business level as its market growth strategies. These companies develop these strategies through a planned process; meaning that strategies are intended and these strategies have a positive impact on the companies as their overall market situation has increased. This study offers some contributions for these companies on how some strategic adjustments can be made in order to improve the current market situation and some recommendations for its management in better decision making.

Keywords:

Growth Strategies, Marketing Concept, Local Business, Service Companies, Customer Satisfaction.

Full Text:

References:

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DOI

Paper Title

10.21058/gjecs.2022.72002

The Impact of Growth Strategy On Marketing Concepts in Service Companies

Author Name

Volume No., Issue No., Year, & Page No.

Jackie Chong Cheong Sin, Radzali Hassan, Shafiz Shahrani

Vol. 7, No. 2, September 2022, pp. 1-12

Abstract:

Marketing promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributors, sales staff, or customers over a short time period. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine in hypermarkets. As an additional incentive to buy, these tools can be directed at consumers, retailers, and other distribution partners, or the manufacturer’s own sales force. Hypermarkets use many different forms of media to communicate about sales promotions, such as printed materials like posters, coupons, direct mail pieces, and billboards; radio and television ads; digital media like text messages, email, websites, and social media, and so forth. Hypermarkets use sales promotions to increase demand for their products and services, improve product availability among distribution channel partners, and coordinate the selling, advertising, and public relations. A successful sales promotion tries to prompt a target segment to show interest in the product or service, try it, and ideally buy it and become loyal customers. There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or end-user buying the product, while a trade promotion focuses on organizational customers that can stimulate immediate sales.

Keywords:

Marketing Mix, Marketing Promotions, Integrated Marketing Communication (IMC), Market Demand, Customer Satisfaction, Hypermarket.

Full Text:

References:

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DOI

Paper Title

10.21058/gjecs.2022.72003

The Impact of Digital Marketing and Indirect Customer Service On the Success of Service Institutions

Author Name

Volume No., Issue No., Year, & Page No.

Jackie Chong Cheong Sin, Radzali Hassan, Shafiz Shahrani

Vol. 7, No. 2, September 2022, pp. 26-36

Abstract:

Digital Marketing or e-Marketing has become an integral part of the marketing mix. Customers prefer to do online research themselves. Therefore, the companies that provide services should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of service institutions and ensure better communication with customers. The aim of this paper is to explore the results of quantitative research regarding service institutions' online marketing activities and how they deal with their customers. It has been found that real service companies’ websites provide customers with qualitative information. Some service companies offer an online communication experience through Customer Relationship Management (CRM) systems. Several service companies have created their profiles on Facebook and Twitter for customers to review and share knowledge and experience but not all of them use social media in an appropriate way. Service companies should learn how to use online marketing tools more effectively to get their customer satisfaction and loyalty.

Keywords:

Digital Marketing, Customer service, Service Companies, Customer Loyalty, Customer Satisfaction, CRM.

Full Text:

References:

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DOI

Paper Title

10.21058/gjecs.2022.72004

The Effectiveness of an E-Marketing Program in Achieving Sales Targets for Mobile Phone Companies

Author Name

Volume No., Issue No., Year, & Page No.

Jackie Chong Cheong Sin, Radzali Hassan, Shafiz Shahrani

Vol. 7, No. 2, September 2022, pp. 37-49

Abstract:

Electronic Marketing (e-Marketing) has become an integral part of the marketing mix. Potential mobile phone customers prefer to do online research themselves. Therefore, mobile phone companies should be ready that search engines, corporate web pages, and profiles on social media sites should strengthen the image of mobile phone companies and ensure better communication with customers. The aim of this paper is to explore the results of quantitative research regarding mobile phone online marketing activities and sales target achievement. It has been found that mobile phone companies’ websites provide customers with qualitative information. Some companies offer an online communication experience. Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way.

Keywords:

E-Marketing, Sales Target, Marketing Enhancement, Mobile phone Industry, smartphones, Marketing Mix.

Full Text:

References:

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DOI

Paper Title

10.21058/gjecs.2022.72005

The Impact of Environmental Disturbances On Marketing Tasks in Commercial Establishments

Author Name

Volume No., Issue No., Year, & Page No.

Jackie Chong Cheong Sin, Radzali Hassan, Shafiz Shahrani

Vol. 7, No. 2, September 2022, pp. 50-60

Abstract:

Marketing managers are confronted with many environmental concerns, such as those posed by technology, customers and competitors, ethics and law, the economy, politics, demographics, and social trends. All organisations should continuously appraise their situation and adjust their strategy to adapt to the environment. One technique used by organisations to monitor the environment is known as environmental scanning. This term refers to activities directed toward obtaining information about events and trends that occur outside the organisation and that can influence the organisation’s decision-making. Forecasting the effects of changes in advertising or pricing strategies on a company's sales or market share is an important task faced by marketing managers. This paper applies a time series approach, intervention analysis, to several marketing policy applications illustrating the flexibility and value of the method for testing hypotheses and providing forecasts. Evidence is presented for different marketing situations.

Keywords:

Business Environment, Marketing Tasks and Activities, Commercial Establishments, Environmental Disturbances.

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10.21058/gjecs.2022.72006

The Relationship Between Disposition to Trust, Initial Trust, And Intention to Purchase Amongst Malaysian Online Shoppers

Author Name

Volume No., Issue No., Year, & Page No.

Vijayakumaran S/O Kathiarayan

Vol. 7, No. 2, September 2022, pp. 61-78

Abstract:

In the practical dealings of online businesses, the physiological element of confidence plays a significant role. By comprehending e-commerce, people will have a greater sense of confidence, minimize their hesitations about making online purchases, and drive more people into the e-commerce fold effectively. Since consumers' perceptions of risk and security are most salient in an unfamiliar web environment, initial confidence is the starting point for trust-building. Because of its popularity and specific growth stage, this phenomenon has been the subject of numerous studies in various countries to better understand its meaning in various contexts regarding local customer perceptions of online shopping. Since studies of initial confidence among online Malaysian consumers are still in their infancy, this study is timely, especially in light of the government's policies aimed at transforming Malaysia into a regional ICT hub and accelerating the growth of e-commerce. This study aims to identify the factors that influence initial confidence among Malaysian online shoppers. Disposition to trust characteristics of Malaysian online shoppers derived from antecedents such as psychological, risk, credibility, environment, and knowledge. Intention to purchase is a three-factor construct made up of intention, brand consciousness convenience seeking. The initial trust structure of the study was established through the use of a mixed-method technique. The study variables were selected based on a focus group discussion with online shoppers and research on online confidence and online shopping studies. The instrument created using the eight-step instrument creation method. Since this study aims to determine the causal relationships between the determinants of initial trust among online shoppers, the relationship between a disposition to trust and intention to purchase investigated using Structural Equation Modelling (SEM). The study's main findings revealed that five factors, namely psychological, risk, credibility, environment, and knowledge, have a significant impact on the formation of initial confidence among online Malaysian consumers. The findings were intriguing because the proposed model can measure initial confidence for all demographic variables in future studies.

Keywords:

e-Commerce, Customer Trust, Initial Trust, Malaysian Online Shoppers.

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10.21058/gjecs.2022.72007

The Impact of E-commerce Platforms in Malaysian Shopping During Covid-19 Pandemic

Author Name

Volume No., Issue No., Year, & Page No.

Vijayakumaran S/O Kathiarayan

Vol. 7, No. 2, September 2022, pp. 61-78

Abstract:

The E-Commerce industry is booming, providing customers with a unique shopping experience that allows them to conduct international transactions. In the most remote areas of the economy, e-commerce has played the most crucial role. Ecommerce, in the most common sense, is a business transaction involving the sale of internet or electronic networks. The theoretical groundwork for building global e-commerce throughout the globalisation period is outlined in this essay. The study looked at the major e-commerce trends that have evolved. Covid-19 cases are on the rise all over the world, posing a severe threat to global food staple markets and causing food shortages. The COVID-19 pandemic has resulted in over 4.3 million confirmed infections and over 290,000 deaths globally. The impacts of the COVID-19 pandemic on the food and beverage industries are examined in this study. It addresses both the short- and long-term consequences of the disease epidemic, as well as strategies for reducing the pandemic's potential consequences. Aside from that, this test will use Shopee at an online shop to describe display technologies and break down SWOT analysis (strengths, weaknesses, opportunities, and threats). The outcome of this study is that the online shop store is in poor official standing in the fourth quarter and is subjected to comprehensive testing in order to implement a preventative strategy. Putting together a defence strategy presents a huge challenge for him.

Keywords:

e-Commerce, Online Shopping, Covid-19, Malaysia, food and beverage, SWOT Analysis, Marketing Strategy, Shopee..

Full Text:

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